Further Decline of Western Civilization

by Joseph Mama on Jan 11, 2008 11:56 AM CST

A little part of me dies every time I read things like this.

This is a shame. Didn't work for the Ballpark in Arlington and hopefully this will fail for the stadium formerly known as the "Jake."

300 characters. 300 characters. 300 characters. 300 characters.

http://sports.espn.go.com/mlb/news/story?id=3191639

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Probably a good time

to short Progressive stock.

If you shorted a basket of all stocks after a naming deal, and cashed out 2 years after the naming deal, you'd be way ahead. It seems to be very cost ineffective advertising.

"We should have bombed it (Auschwitz)"-President Bush

by DJCahill on Jan 11, 2008 12:02 PM CST reply actions

But just imagine

Now you'll be able to check ticket prices at all the other American Leaue stadiums just by calling the ballpark at Cleveland. How handy is that?

'At Georgia Southern, we don't cheat. That costs money and we don't have any.' Erk Russell / Georgia Southern

by Ed Coffin on Jan 11, 2008 3:05 PM CST up reply actions

Who changes their insurance....

based on the name of a ballpark? I know it's getting their name out, but isn't it just alienating potential customers?

by TheBZA on Jan 11, 2008 12:07 PM CST reply actions

Not alienating at all...

...it's just PR.

Obama - ??? 2008 : Real change we can all believe in.

by RangerMoto on Jan 11, 2008 12:35 PM CST up reply actions

I meant more along the lines of....

Indians fans. Or in our case, Ameriquest. Do you think fans of the team who are peeved at the renaming of the stadium are more likely to check out your product? I'm willing to bet hardcore Indians fans are more likely to avoid Progressive than use them. Of course, on a national level it's getting your name out so I guess it's irrelevant.

by TheBZA on Jan 11, 2008 1:00 PM CST up reply actions

It makes

sense from a business perspective since theoritically it brings in another revenue stream, but it seems to me that these deals rarely ever have a direct impact on payroll.

We certainly did not see this here in Arlington.

"Therapy can be a good thing; it can be therapeutic." -- Alex Rodriguez on the benefits of seeing a, well, therapist

by Joseph Mama on Jan 11, 2008 1:08 PM CST reply actions

The thing with Ameriquest

is that they gave loans to people they knew couldn't afford them. If they hadn't hit the subprime market that hard, the bell would probably still be up at the ballpark.

by Inkara1 on Jan 11, 2008 1:23 PM CST reply actions

Corporate Naming Rights Are Dumb

50 years from now, is anyone going to remember Bank One Ballpark, Comerica Park or Minute Maid Park?

No.

I know Ebbetts Field and the Polo Grounds even though the Brooklyn Dodgers and New York Giants were a decades before my time. 100 years from now people will still remember Fenway Park, Yankee Stadium, Wrigley Field and "The Jake."

No one will remember Progressive Field.

And the suits running the game wonder why fans are so fickle these days...

by patrickindenton @ Lone Star Ball on Jan 11, 2008 2:44 PM CST reply actions

It's not Bank One Ballpark anymore

Now it's Chase Field. chase bought Bank One.

similarly, Pacific Bell Park in San Francisco became SBC Park, and now AT&T Park.

by Inkara1 on Jan 11, 2008 2:48 PM CST up reply actions

But it builds brands that stand the test of time

like Enron, Ameriquest, Adelphia, Psinet ...

"We should have bombed it (Auschwitz)"-President Bush

by DJCahill on Jan 11, 2008 3:21 PM CST up reply actions

No doubt

that Mr. Hicks is shopping the naming rights to the RBIA. If he would pour that additional revenue directly into the major league payroll then I would be on board with it. But since that will not happen, naming rights deals blow.

"Therapy can be a good thing; it can be therapeutic." -- Alex Rodriguez on the benefits of seeing a, well, therapist

by Joseph Mama on Jan 11, 2008 3:12 PM CST reply actions