FanPost

MLB Viewer Ratings

RSN Ratings (ranked by percentage gain)
RSN Team 2008 avg. rating
(% change)
Households avg.
(% change)
CSN Chicago Cubs 4.87 (51.2%) 169,000 (52.3%)
FSN Florida Rays 2.77 (31.3%) 49,000 (32.4%)
FSN South Braves 3.31 (23.0%) 76,000 (28.8%)
FSN Rocky Mountain Rockies 3.56 (16.0%) 53,000 (20.5%)
FSN Ohio Reds 5.78 (14.9%) 52,000 (15.6%)
CSN Chicago White Sox 1.82 (13.8%) 63,000 (14.5%)
SunSports Marlins 3.49 (11.9%) 54,000 (12.5%)
FSN Midwest Cardinals 8.04 (5.9%) 100,000 (7.5%)
CSN Bay Area A?s 2.09 (5.6%) 51,000 (8.5%)
FSN Florida Marlins 3.41 (5.2%) 52,000 (4.0%)
FSN Southwest Rangers 1.49 (4.2%) 36,000 (5.9%)
CSN Philadelphia Phillies 5.02 (3.9%) 148,000 (4.2%)
MASN/MASN2 Orioles 3.05 (1.7%) 33,000 (0.0%)
YES Yankees 4.40 (0.0%) 325,000 (0.3%)
FSN Wisconsin Brewers 6.73 (-0.9%) 60,000 (0.0%)
FSN North Twins 6.92 (-6.9%) 118,000 (-5.6%)
CSN Bay Area Giants 2.51 (-7.4%) 61,000 (-6.2%)
SportSouth Braves 3.24 (-8.2%) 75,000 (-3.8%)
FSN Detroit Tigers 6.16 (-9.5%) 119,000 (-9.8%)
SportsNet New York Mets 2.76 (-10.4%) 204,000 (-10.1%)
SportsTime Ohio Indians 4.45 (-12.4%) 68,000 (-12.8%)
FSN Arizona Diamondbacks 3.92 (-16.9%) 71,000 (-12.3%)
FSN West Angels 1.24 (-17.9%) 70,000 (-17.6%)
NESN Red Sox 9.75 (-19.4%) 233,000 (-18.8%)
FSN Pittsburgh Pirates 2.96 (-21.9%) 34,000 (-22.7%)
FSN Prime Ticket Dodgers 1.57 (-22.7%) 89,000 (-21.9%)
FSN Southwest Astros 3.36 (-25.7%) 69,000 (-28.1%)
Cox/SD4 Padres 5.08 (-30.6%) 53,000 (-29.3%)
MASN/MASN2 Nationals 0.39 (-43.5%) 9,000 (-43.8%)
FSN Northwest Mariners 4.67 (-47.2%) 83,000 (-45.4%)
FSN Kansas City* Royals 3.01 (NA) 28,000 (NA)
* Royals games aired locally on KC Metro Sports last year, making comparisons not applicable.
Note: Comparable data for the Blue Jays was unavailable.
Source: SportsBusiness Journal analysis of Nielsen Media Research data.

Here is an interesting look at the MLB viewing market.  Looking at the interest the Washington Nationals are drawing, I think baseball will fail there a third time, it seems.  Rangers show a modest gain.

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