"I'm Feeling Lucky"
Google's homepage includes a button labeled "I'm Feeling Lucky". When a user types in a search and clicks on the button the user will be taken directly to the first search result, bypassing the search engine results page. The thought is that if a user is "feeling lucky", the search engine will return the perfect match the first time without having to page through the search results. However, with the introduction ofGoogle Instant, it is not possible to use the button properly unless the Google Instant function is switched off. According to a study by Tom Chavez of "Rapt", this feature costs Google $110 million a year as 1% of all searches use this feature and bypass all advertising.
Google Chrome and Mozilla Firefox used Lucky Search as the default search string when the user entered a query in the location bar. This functionality was deprecated in later versions, but can be brought back in Mozilla Firefox by setting the keyword.URL string to http://www.google.com/search?ie=UTF-8&oe=UTF-8&sourceid=navclient&btnI=1&q= on the page about:config.
On October 30, 2009, for some users, the "I'm Feeling Lucky" button was removed from Google's main page, along with the regular search button. Both buttons were replaced with a field that reads, "This space intentionally left blank." This text faded out when the mouse was moved on the page, and normal search functionality is achieved by filling in the search field with the desired terms and pressing enter. A Google spokesperson explains, "This is just a test, and a way for us to gauge whether our users will like an even simpler search interface." Personalized Google homepages retained both buttons and their normal functions.
On May 21, 2010, the 30th anniversary of Pac-Man, the "I'm Feeling Lucky" button was replaced with a button reading the words "Insert Coin". After pressing the button, the user would begin a Google-themed game of Pac-Man in the area where the Google logo would normally be. Pressing the button a second time would begin a two-player version of the same game that includes Ms. Pacman for player 2. This version can be accessed at www.google.com/pacman/ as a permanent link to the page.
Also, in 2012, when the mouse cursor is put over the "I'm Feeling Lucky" button, the button changes text varying from "I'm Feeling Stellar" to "I'm Feeling Artistic" and so on. When the button is clicked, the user is redirected to pages and searches in Google related to that specific topic displayed. (For example, when someone clicks "I'm Feeling Stellar", that person may be redirected to the search about "reflection nebulae" or transported to the Google Earth "Explore" section about the Hubble Telescope, etc.)