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Off Night Tom Foolery

Twitter's origins lie in a "daylong brainstorming session" held by board members of the podcasting company Odeo. Dorsey introduced the idea of an individual using an SMS service to communicate with a small group.[13] The original project code name for the service was twttr, an idea that Williams later ascribed to Noah Glass,[14] inspired by Flickr and the five-character length of American SMS short codes. The developers initially considered "10958" as a short code, but later changed it to "40404" for "ease of use and memorability."[15] Work on the project started on March 21, 2006, when Dorsey published the first Twitter message at 9:50 PM Pacific Standard Time (PST): "just setting up my twttr".[1] "...we came across the word 'twitter', and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'. And that's exactly what the product was." – Jack Dorsey[16] The first Twitter prototype was used as an internal service for Odeo employees and the full version was introduced publicly on July 15, 2006.[7] In October 2006, Biz Stone, Evan Williams, Dorsey, and other members of Odeo formed Obvious Corporation and acquired Odeo and all of its assets – including Odeo.com and Twitter.com – from the investors and shareholders.[17] Williams fired Glass who was silent about his part in Twitter's startup until 2011.[18] Twitter spun off into its own company in April 2007.[19] The tipping point for Twitter's popularity was the 2007 South by Southwest Interactive (SXSWi) conference. During the event, Twitter usage increased from 20,000 tweets per day to 60,000.[20] "The Twitter people cleverly placed two 60-inch plasma screens in the conference hallways, exclusively streaming Twitter messages," remarked Newsweek's Steven Levy. "Hundreds of conference-goers kept tabs on each other via constant twitters. Panelists and speakers mentioned the service, and the bloggers in attendance touted it."[21] Reaction at the conference was highly positive. Blogger Scott Beale said that Twitter "absolutely rul[ed]" SXSWi. Social software researcher danah boyd said Twitter "own[ed]" the conference.[22] Twitter staff received the festival's Web Award prize with the remark "we'd like to thank you in 140 characters or less. And we just did!"[23]



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