FanPost

9/18/12 Morning OT


Peter Fader From Wikipedia, the free encyclopedia (Redirected from Peter fader)

Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. He is also the academic Co-Director of the Wharton Customer Analytics Initiative, an academic research center focused on the development and application of customer analytic methods.

Fader's research is based on the analysis of behavioral data to understand and forecast customer shopping and purchasing activities. He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, and pharmaceuticals.

Many of these cross-industry experiences led to the development of the Wharton Customer Analytics Initiative, a research center launched in 2011 that serves as a matchmaker between academic researchers and companies that depend on granular, customer-level data for strategic decisions.[1] WCAI is an expansion of Fader's earlier research center, the Wharton Interactive Media Initiative, which dealt with issues related to interactive media and its impact on broader business matters. For example, one of WIMI's projects involved partnering with ESPN to develop a predictive model to project multichannel media consumption across Internet and mobile platforms.[2]

Fader's work has been published in a number of leading journals in marketing, statistics, and the management sciences, and he serves on the editorial boards of many of them. He has also won many awards for his teaching and research accomplishments.[3] In 2009, Fader was named a "Professor to Watch" by the Financial Times, which discussed his interest in "the swathes of hard data consumers generate through their spending habits."[4]

Professor Fader is the author of the book, Customer Centricity: Focus on the Right Customers for Strategic Advantage (May 2012).

Outside of academia he is perhaps best known for his expert witness testimony at the Napster trial.


X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Lone Star Ball

You must be a member of Lone Star Ball to participate.

We have our own Community Guidelines at Lone Star Ball. You should read them.

Join Lone Star Ball

You must be a member of Lone Star Ball to participate.

We have our own Community Guidelines at Lone Star Ball. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9351_tracker