Menthol cigarette From Wikipedia, the free encyclopedia (Redirected from Menthol cigarettes)
Origins and history
Menthol cigarettes were first developed by Lloyd "Spud" Hughes in 1924, though the idea did not become popular until the Axton-Fisher Tobacco Company acquired the patent in 1927, marketing them nationwide as "Spud Menthol Cooled Cigarettes". Spud brand menthol cigarettes went on to become the fifth most popular brand in the U.S. by 1932, and it remained the only menthol cigarette on the market until the Brown & Williamson Tobacco Company created the Kool brand in 1933.
For over two decades, Kools were the only significant menthol cigarette brand in the United States, with a market share that never got much above 2%. Their advertisements focused on "throat comfort" and the medicinal properties of menthol, and some ads even suggested occasional use: "In between the others, rest your throat with Kools."
R.J. Reynolds Company launched the first menthol filter-tip cigarettes in 1956 under the Salem brand. Less heavily mentholated than Kools, Salems were positioned as an all-purpose cigarette, and captured 0.8% market share within their first year. Other tobacco producers, seeing the success of Salem, soon introduced their own mentholated filter cigarettes: Lorillard with Newport in 1957 and Spring in 1959; Philip Morris with Alpine in 1959; and Brown & Williamson with Belair in 1960.