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Menthol cigarette From Wikipedia, the free encyclopedia (Redirected from Menthol cigarettes)

Origins and history[edit]

Menthol cigarettes were first developed by Lloyd "Spud" Hughes in 1924,[2] though the idea did not become popular until the Axton-Fisher Tobacco Company acquired the patent in 1927, marketing them nationwide as "Spud Menthol Cooled Cigarettes".[citation needed] Spud brand menthol cigarettes went on to become the fifth most popular brand in the U.S. by 1932,[3] and it remained the only menthol cigarette on the market until the Brown & Williamson Tobacco Company created the Kool brand in 1933.[citation needed]

For over two decades, Kools were the only significant menthol cigarette brand in the United States, with a market share that never got much above 2%. Their advertisements focused on "throat comfort" and the medicinal properties of menthol, and some ads even suggested occasional use: "In between the others, rest your throat with Kools."[4]

R.J. Reynolds Company launched the first menthol filter-tip cigarettes in 1956 under the Salem brand.[3] Less heavily mentholated than Kools, Salems were positioned as an all-purpose cigarette, and captured 0.8% market share within their first year. Other tobacco producers, seeing the success of Salem, soon introduced their own mentholated filter cigarettes: Lorillard with Newport in 1957 and Spring in 1959; Philip Morris with Alpine in 1959; and Brown & Williamson with Belair in 1960.[4]


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