FanPost

8/20/14 OT: ED

Edible Arrangements International is a U.S.-based franchising business that specializes in fresh fruit arrangements, melding the concept of fruit baskets with design inspired by the floral business.[1] The company also sells a variety of specialty fruit gift items, such as gift boxes featuring premium chocolate dipped fruit, and fresh-fruit-to-go products.

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History[edit]

The company is headed by Tariq Farid, who partnered with his brother Kamran Farid to open the first Edible Arrangements store in East Haven, Connecticut in 1999.[1] After designing the computer systems, training manuals, production and profitability tracking and supply chain management process, they began franchising the concept in 2001. The first official franchise location opened in Waltham, Massachusetts. However, the first store was in Hamden, Connecticut.[2]